Straight-talking advice for sellers

Better decisions from day one.

The opening weeks, the asking price and the way your home is presented all shape the enquiries you receive. Here is what to think about before your listing goes live.

Selling tips

A successful launch is not about guessing the highest number or waiting to see what happens. It is about giving buyers the information and confidence to take the next step, then responding to what the market tells you.

01 / THE LAUNCH WINDOW

Why the first 14 days matter

A new listing gets its first chance to reach buyers already searching for a home like yours. Those early enquiries and viewing requests offer valuable feedback while the listing is fresh.

  • Have photography, details and a floorplan ready before launch.
  • Make viewing arrangements easy from the outset.
  • Review interest and feedback promptly with your agent.

Two weeks is a useful check-in point, not a deadline or a guarantee of a sale.

02 / ASKING PRICE

Get the pricing strategy right

The asking price affects which buyers find your home and whether they see it as worth viewing. Starting too high can mean missing suitable buyers during that initial burst of attention.

  • Look at relevant local competition and recent sold evidence.
  • Account for your home’s condition and distinctive features.
  • Choose a price you can explain, then review real buyer response.

The goal is the right level of interest and a strong outcome, not simply the highest starting figure.

03 / PRESENTATION

Why a floorplan belongs on the listing

Photos show how a home feels; a floorplan helps buyers understand how it works. It shows the layout, room relationships and approximate dimensions so people can picture their furniture and daily life there.

  • Include a clear, legible plan with room labels.
  • Check that measurements and layout are accurate.
  • Use it alongside strong photos and a useful description.

It helps buyers decide whether to book a viewing, especially when they cannot visit immediately.

Property mythbusters

“We can always reduce it later.”

The reality: You can change an asking price, but you cannot relaunch for the first time twice. A price supported by evidence gives your home the best chance of meeting suitable buyers from the start.

Every property and local market is different. If the early response is quieter than expected, review the full picture—price, presentation, exposure and viewing feedback—before deciding what to change.

Watch Jayde’s Property Mythbusters episode →

Talk through your sale

Start with a plan, not a guess.

Jayde can talk through your home, local evidence and a sensible launch strategy with you.

Book a free valuation